Isaiah Chapter 10 Essay -- Religion, God

The pericope of that I choose for this reflection paper is Isaiah 11:1-9. The preceding literature unit of this pericope focuses on the topic how God uses Assyria for His redemptive purpose. In Isaiah 10:5, Isaiah explains the role of Assyria in God’s plan. Assyria is the rod of God’s anger. He uses it to punish Israel and Judah because they are two godless nations but full of idols (Isaiah 10:6,11). After God’s angers are poured out on two countries, the heart of Assyria becomes boastful. God turns His anger on His rod and punishes Assyria. In Isaiah 10:12-19, Assyria is depicted as a mighty forest and the judgment of God is portrayed as an axe will swing and chop down this mighty forest. Assyria will be destroyed and reduced to a very small number that a child can count (Isaiah 10:19). After the section about the destruction of Assyria, the text turns to the proclamation of the return of the remnant of Israel. The focal point of the text zooms out in the last v erse of Isaiah chapter 10 to bring forth the final scene in which the remnant of Israel will return to their land while in the background Assyria is destroyed. The once mighty forest is no more. After God abandons Assyria as His rod at the end of Isaiah chapter 10, in the beginning of Isaiah chapter 11, God will raise up a shoot from the stump of Jesse (Isaiah 11:1). This shoot from the stump of Jesse is personified as He and this Person is endowed with the Spirit of the Lord in Isaiah 11:2. He will provide justice for all. His reign will be characterized with righteousness and faithfulness (Isaiah 11:3-5). This reign of righteousness and faithfulness leads to many profound impacts and drastic changes to the whole creation. The hostilities between predators and preys, b... ...ath had shown all its power at the death of Jesus Christ on the cross. The resurrection of Jesus Christ presented the power of the Holy Spirit who would transform and brought forth a new life out of the dead body, dead spirit, and dead mind of human. This theme, God will bring forth new life out of the death, will have its final in the Second Coming of Jesus Christ. For all who are faithful unto their death, they will be risen up again with the new heavenly, imperishable body (1 Corinthians 15:35-49). Death is not an absolute ending of human life anymore. In the opposite, death is a requisite for entering a new life with Jesus Christ when he comes back to this earth the second time. At the Second Coming of Jesus Christ, all who are faithful until death will be risen up. They will live forever in the glory of God and worship Him for eternity (Revelation 7:9-17).

Portrait of a Teacher

Portrait of a Teacher A teacher is supposed to be the image a child gets of learning new things- mostly non-academic. The portrait the child has of the teacher determines how well they get to understand the concepts they are taught in class. The teacher should ensure that their activities and conduct are in accordance with the portrait of the teacher so as to improve how students perceive learning. One trait that the teacher is supposed to portray is that of a person who understands how to solve problems and more so how do solve them using critical thinking.This means that in a class, the students will be keen to see how the teacher solves new problems that arise. To the students this is a sign of how good their teacher is. It should be noted that problem solving and critical thinking as pertaining to this trait goes beyond the academic things. For example when a teacher is dictating letters of the alphabet in an elementary class and then a bumble bee flies in, the children will be d istracted but how the teacher reacts to this distraction is a test of how well they can solve problems.In such a case, the teacher can pause what they were saying and explain something new about the bee. The same would be expected of the teacher if an animal such as a spider, which children fear, is spotted in class. The teacher would be expected to stay on top of the situation and calm the students. Critical thinking by itself is a process that demands a person to ensure that their way of thinking is devoid of any emotional bias; and this should be the case in a teacher. In all situations they should ensure that rationale and logic prevails above emotion.At times this demand to act devoid of any emotion conflicts with what a teacher may want or is good for them. For example, when a slight earthquake shook our school while I was in eighth grade, we all ran towards the teacher and clang onto her. This by itself limited her chances of escaping in case anything happened. This example i s one of the reasons why I believe that at times, the demands placed on the teacher are conflicting with what is good is for them. As a teacher I will strive to ensure that I promote a democratic environment in my classes.I will do this by ensuring that I involve the students in making decisions that affect them and in which I believe that their participation in decision making will not compromise the quality of education they get. This is necessary as it would help in making the students feel responsible and for their education and hence calling for their increased participation. For example in high school our math teacher used to ask us to set the date when we wanted to take a continuous assessment test.This was different from other teachers who set the dates for us. What happened is that we all put a lot of emphasis in studying for math as we did not want to fail for an exam we had decided when it would be given to us. This is the kind of democracy that I intend to promote in my classroom as it will help improve student performance by motivating them to take charge of their lives at an early age. This is important as most students end up finishing college while they are still looking up to their tutors to make decisions for them.So when there are no tutors around, the students end up making wrong decisions as they were not well prepared for decision making in school. What a teacher portrays is useful in determining the quality of education the student gets. I intend to portray a good image and to ensure that my students see me as a symbol of critical thinking and problem solving. I also intend to promote democracy in my classroom to ensure that my students are well motivated and also learn how to take charge of their lives.

Job Negotiation

Job Negotiation Analysis Research on The Job The job that I am looking for is full-time accountant and many companies have openings for staff accountant. Though I have Bachelor's Degree in Accounting and will gain Graduate Diploma, my shortage is that it is my first time to find full-time job and I have little work experience. So I set my career level as entry level and find relative jobs that only need less than 2-year work experience or that have no requirement on years of work experience. Under this situation, I can highlight my unique education, skills and intern-experience.According to my research on Monster. com, there are now 162 jobs matched my requirement in the latest 15days. The industries that need accountants range from education to Energy and Utilities, from Insurance to Transport and Storage. Based on the result, we can see that accountants are greatly needed in the market. About the job, different companies have different specific requirements but generally speaking, responsibilities are almost the same, such as reconciliation of accounting subjects, preparing periodic reports and supporting accounting and financial analysis.All jobs require at least Bachelor’s Degree in Accounting. The majority companies give a range on salary and the overall salary range for the job is between 30,000-77,000 annually, depending on education background and experience. Except basic salary, some companies also have profit share projects. Benefit packages also vary from companies and companies. Ideal one covers health insurance, life insurance, disability insurance, paid time off, housing allowance, transportation allowance and etc.For instance, Liberty Mutual Insurance, a Fortune 100 company, provides a comprehensive benefits plan. Based on historical statistics, first-year accountants earned a median salary of 43,660, according to Salary Wizard. The middle 50 percent of entry-level accountants earned between 39,737 and 48,257. The bottom 10 percent earned below 36,166, while the top 10 percent earned above 52,442. Accountants who have received a master’s degree in accounting are offered 49,786 as a first-year offer. Other issues such as location of the job, scale of the company also decide the salary.For example, the salary of Associate Accountants in Liberty Mutual Insurance is between 42,400 and 58,300. Other than competitive pay, the company also provides comprehensive benefits packages and outstanding advancement opportunities. Furthermore, the job location is Boston. This job is an ideal option for me. But at the same time, I also realize that I have to face reality. The economy in US is not prosperous and some companies just hire US citizens. Thus, during the negotiation, I will make some concession and try to build relationship with employers.PLANNING DOCUMENT FORM 1. Issues that are most important to me (1). Salary. Salary is of the most importance for me. I want salary above the average level and if recruiters can rai se my salary, I can make concession on other issues. (2). Annual bonus. For new employees who work less than one year, most companies will just provide half annual bonus, based on the performance. For me, the biggest difference is whether I can or cannot have annual bonus. I do not care the actual percentage of annual bonus, because after one-year work, I can renegotiate about this issue. 3). Benefits packages (insurance, housing allowance and etc. ) Different companies have different regulation on benefit packages, but most companies will cover at least several issues, such as health insurance, retirement plans. Thus, this issue may be not significant for recruiters because the majority companies have regulation on benefits packages and the plans must cover several issues I raise. (4). Vacation time For a new employee, I do not care much about vacation time. In other aspect, paid-off vacation time increases employee’s salary.During the negotiation, recruiters want to decreas e my vacation time and I can use this item to exchange other important issues. (5). Location As an international student, I am flexible about the location of job. It is perfect if I can go to big cities, but I cannot, it is also fine. But for recruiters, the cost about jobs in different location can vary a lot. 2. My BATNA, Reservation Price and Target Back in China, I have a good job offer. Also, I may get another job offer at a similar firm and I can choose from different offers.My reservation price is 40,000 and any job below that salary will not be accepted even though the job has good benefits package. And my target is to get an accountant job in a well-known company with about $52,000 salary per year, which covers annual bonus plan and basic benefits package. 3. My sources of power I will get my Graduate Diploma in summer. Since accountants are in great need in the market, I can have more choices and change decision during interview or pre-hire. I can go to Career Center to ta lk to professionals and get information and advice on this kind of job.Also, career center can provide historical statistics about a company, such as average salary. Moreover, alumni who work in this field also can give me valuable advice, such as the salary, bonus they get. Last, I have a good job offer in China. If there is no satisfied offer here, I can go back. 4. Issues that are most important to recruiter (1). Salary (2). Annual bonus (3). Vacation time (4). Location (5). Benefits coverage 5. My opponent’s BATNA, Reservation Price, Target The recruiters can hire another candidate.For recruiters, their reservation price is giving me the highest salary and bonus they set and providing me good work location, the most days of vacation and a comprehensive benefits package. For example, there is a salary range for Liberty Mutual Insurance and its reservation price is the highest , which is 58,300, at the current situation. But in fact, employers want someone who can meet all their demand at a low or reasonable cost. 6. My opponent’s sources of power First, the recruiters can get information about me from the school or on Internet (such as Facebook and Twitter).The greatest power for them is that they can choose from different candidates. They know conditions rose by different candidates and can make comparison. For me, I have no idea about other candidates, which is my disadvantage. 7. My opening move/first strategy My biggest weakness is that I do not have enough work experience in this field, so I want the other side to make first offer. Based on the information provided by recruiter, I can choose making concession or raising my own demand. Scoring System Issue| Weight| Options| Option Value| W*V|Salary| 35%| $60,000| 1000| 350| | | $55,000| 800| 280| | | $52,000| 600| 210| | | $48,000| 570| 200| | | $43,000| 500| 175| | | $40,000| 300| 105| Annual Bonus(For the first year)| 25%| 5%| 800| 200| | | 3%| 700| 175| | | 2%| 500| 125| | | 0%| 0| 0| B enefit Package| 20%| 401K| 800| 160| | | Health Insurance| 800| 160| | | Housing Insurance| 600| 120| | | Disability Insurance| 400| 80| | | Transportation Allowance| 300| 60| | | None| 0| 0| Vacation Time(For the first year)| 10%| 15 days| 800| 80| | | 12days| 700| 70| | 10days| 600| 60| | | 7days| 500| 50| | | 5days| 400| 40| Location| 5%| DC,NY,Boston area| 1000| 50| | | Chicago,San Francisco,Houston| 800| 40| | | Other| 400| 20| The score of my target package is 1075 and my BATNA package score is 815. I will let the other side make first offer. On one hand, I can get information about the employer and consider my response. On the other hand, I can avoid being aggressive. During the negotiation, I will try to highlight my education background and inter-experience and fade my work experience.Also, it is important for me to ask question and through the answers, I can verify whether their preference and priorities are the same as I estimate. Moreover, I can provide multiple equivale nt packages to determine the other side’s preference and priorities. For me, salary and annual bonus are more important than other issues and I will not make huge concession on the two issues. I can exchange vacation time and location for the first two issues. I am not worried about benefits package because every company has its own regulation and I certainly can have several items.Being a candidate, I also have to avoid behaving aggressive because building relationship with the other party is important. Reference 1. http://www1. salary. com/Accounting-Salaries. html 2. http://blogs. payscale. com/salary_report_kris_cowan/2012/05/most-us-workers-dont-use-vacation-days. html 3. http://www. glassdoor. com/Salary/KPMG-Salaries-E2867. htm 4. http://www. glassdoor. com/Salaries/accountant-salary-SRCH_KO0,10. htm 5. The Average Salary of First-Year Accountants | eHow. com 6. http://www. ehow. com/info_8271661_average-salary-firstyear-accountants. html#ixzz2LBOGC4OR

Ethical and psychological Egoism Essay

Egoism is the theory suggesting that the motivation and goal of a particular action is the self. Egoism in a general context has two variants, normative and descriptive. The concept of the descriptive variant suggests that egoism as a factual description of human affairs and cannot be described any other way (Moseley, 2006). The normative side gives a conception that individuals should be motivated, without consideration to their current state of motivation (Moseley, 2006). The two variants conflict in principle alone which insinuates a debate on the rightness or wrongness of particular human acts throughout history. Ethical Egoism Ethical Egoism is a normative ethical standpoint which implies moral people should act in accordance to their self-interest. Ethical egoism has three formulations; personal, individual and universal (Waller, 2005). Individual ethical egoism stresses that a person should do what is most beneficial to them (Waller, 2005). Personal ethical egoism suggests that actions should be grounded on a person’s own self-interest without concern to what others around him should do, while the concept of universal ethical egoism holds that everyone should act in the basis of their own interests (Waller, 2005). All in all, virtues that suffice an individual’s self-interest is egoistic, otherwise it is non-egoistic (Waller, 2005). The strong version of Ethical egoism suggests that the promotion of an individual’s own good is moral, not promoting one’s own good is deemed as immoral (Moseley, 2006). The weak version still holds that morality is the promotion of one’s own good, however, it does not necessarily mean that it is immoral (Moseley, 2006). There are just implications of conditions that the evasion of personal interest has a possibility to be moral (Moseley, 2006). Psychological Egoism Psychological Egoism, on-the-other-hand, posits that every human action has an underlying selfishness, and even altruistic acts have inner selfish motivations (Hazlitt & Cook, 1991). Psychological Egoism is a form of egoism under the descriptive variant, suggesting how people should go about themselves. The principles of psychological egoism and its assumtive nature are acquainted to several criticisms that are very crucial (Moseley, 2006). The fallacy of Psychological Egoism  The detractors of Psychological Egoism ground its fallacy on the rejection of the notion that the theory is flawless, that it is structured in such a way that it cannot be approved or disapproved (Hazlitt & Cook, 1991). It is evident on the Psychological egoists’ advocacy that altruism is a mere act of acquiring a good feeling for doing altruistic actions. In a broader scenario, the person doing an act, either selfish or unselfish, is doing what interests him or her which makes the act ultimately selfish (Moseley, 2006). In another note, the fallacy of psychological egoism lies in the suggestion that people only do what makes them feel good. In this context, the description of a Psychological Egoist may project an unselfish person (Moseley, 2006). Furthermore, there is confusion in the concept of psychological egoism found in the object of desire and the subsequent results of the fulfillment of that desire (Moseley, 2006). The Difference between Psychological and Ethical Egoism It is of vital importance to distinguish the two from one another since the two forms of egoism conflict in advocacy, motivation and goal. Ethical Egoism per se, postulates that the promotion of an individual’s own good conforms to the standards of morality (Waller, 2005). In contrast to the Psychological Egoist claim that focuses on how people act, not on how they ought to act. The doctrine of motivation for Ethical Egoism lies within self-interest, while Psychological Egoists are motivated by the rational self-interest, even in an act that tends to be altruistic in nature. Self-Interest and Selfishness Self-interest is defined as an agent that stimulates an individual’s concern over a particular issue or matter. Self-interest is the element that governs human action. Selfishness, meanwhile is the devotion to satisfy one’s own end and interest. It is simply an individual’s concern for personal welfare. Philosophically, the two terms may be synonimous to each other as the two terms may refer to the placement of personal needs above others, however, self-interest and selfishness can be deemed independently as self-interest is a subjective element in a person’s perspective which can be directed to the self or for others.

Assignment SWOT Analysis due Sun

I selected PC Repair   sample business plan. PC Repair is a S Corporation type of business that will be available to local small businesses and home computer users with computer related issues. PC Repairs offers computer and technical consulting such as repairs, training, networking, and upgrades. PC Repair’s has many strengths that will benefit local businesses and home pc users with all the computer consulting and services it offers. This computer consulting business offers excellent quality services to their clients. They have on-site repair, which is better for the client to eliminate transport of the computer to PC Repair’s office. They offer extended maintenance contracts for clients to work with a single item expense. Their main focus in on small businesses, who don’t have a full-time IT person, but have full-time IT needs. They offer affordable on-demand services to these businesses. They can offer maintenance agreements for small businesses for additional monthly income. They offer flexible, affordable, helpful services for the residential clients. The computing industry is expected to grow at a rate of 12% (Business Week). The expansion of processor speeds through the years will provide a rich resource for sales. PC Repair will use an aggressive advertising plan to exploit its competitor’s weaknesses and to make the name common to the community. They have established relationships with local distributors that will provide them with rapid services, but will be more expensive. They have reasonable prices for the high quality service they offer. They offer pick-up and drop-off service. PC Repair is not only interested in selling new components, but maintaining existing computers and finding client solutions. I can name a few weaknesses I came across first, PC Repair is a new player to the computer consulting business, which may affect initial sales. PC Repair lacks credibility it needs to be more involved in the industry to enhance it. The owner of PC Repair’s home equity is collateral for its short-term loan is a threat if it has no steady monthly income. Offering limited software support is weakness, which I think unlimited would be best. Another weakness is that PC Repair doesn’t have enough computer technicians because if computer services/troubleshooting are in demand and if there are not enough employees, then there might be a overload of clients you need assistant immediately. First year, a one-man home-office to possibly a 3-person business at a leased location I believe is a major weakness because a 1-3 person computer consulting business needs maybe at least 5-8 persons to operate. I also find that PC Repair’s start-up funding requirements to be too high for one-man operation. Their business only works in a 15 mile radius/local area for both business and residential clients. PC Repair’s market segmentation states client’s age range who they will provide services. They only provide services to small businesses or home users. This business plan has determined that small business’ pc needs are more urgent than residential users. The opportunities of PC Repair are that there are potentially huge markets to begin. With the consideration of the many marketing options it will help with the growth of PC Repair. An important characteristic for PC Repair in its marketing plan is the diversity. PC Repair each quarter needs to evaluate their results. Implementing frugal operating procedures and practices will help outgrow their competition and be in a better position in the market. The ability to understand the expectations of clients, having clearly definite responsibilities for their clients, knowing the best person to decide is the client and to know that PC Repair’s solutions address their client’s needs. The rapid rate of technological development creates constant need for PC Repair’s services. Clients tend to be loyal if they provide excellent services and satisfy client’s needs. In the Service Business Analysis it explains how their local competitors have serious weaknesses so there will be no significant barriers entering the market. There are many threats for any type of business, especially computer consulting services like PC Repair. The lack of new computer information may hurt PC Repair. Increasing prices may result in reduced profitability. Downsizing and poor client spending in all markets are results of economic recessions. They have only two main competitors for this type of business in the local area. Competitor A is well known and is efficient.

Are Advertisements Aimed at Teenagers Effective? And, are They Ethical?

Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical? My Response: Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.Teens will listen to other teens in ads. http://www. utalkmarketing. com/pages/article. aspx? articleid=14465&title=teens-will-listen-to-other-teens-in-ads Central Idea: The most effective ads show teens using and enjoying a product. The least effective were those that caused an emotional response. A teen’s acceptance of ads varies according to the media platform. The medium with the lowest teen ad acceptance was texting. The â€Å"Teen Advertising Study†, compiled with the help of the University of Massachusetts, showed that teens were more susceptible to online ads if they could relate to it and if they found it funny.Advertising to Teens http://suite101. com/a/advertising-to-teens-a14289 Central Idea: Marketers love teens because they easily spend money on â€Å"luxury† items such as clothing, electronics, and music. They mostly make their purchase decisions independently, have significant influence on family purchases, and companies know that once they have â€Å"branded† a child, they are likely to be customers for life. They reach kids by advertising in magazines, movies, TV shows, and on the internet. Companies get info about kids spending habits from internet â€Å"quizzes† and â€Å"surveys†.Marketers know how to capitalize on important teen issues and anxieties, like body image, peer acceptance, cooln ess, and need for power. Marketers often use a theme or attitude like sex or alcohol and drug use that seems to raise the â€Å"coolness factor† of their product. Advertising is so effective because it creates insecurities about things such as appearance. Successful ads convince the viewer that they have a problem and then offer the solution, which is the product they’re selling.This gives off the messages that teens aren’t good enough the way they are and many kids unwillingly buy into that message which is causing kids to grow up in the most materialistic society we’ve ever had. Most of the things that are advertised to teens do not promote healthy development.Central Idea: In one year, teens view more than 40,000 ads on TV alone while also being exposed to ads on the internet, in magazines, and in schools.Teens are often the main target for marketers because they are always willing to spend money on the newest â€Å"luxury† items. Teens strive t o have the newest electronics, clothing, and other overly advertised items. Marketers know how to target teen issues such as body image, peer pressure, and the need for acceptance. On average, teens are exposed to 3,000 ads per day. Teenagers, on average, spend $155 billion per year on advertised products, also influencing their parents to spend another $200 billion per year. Recent studies have shown tobacco companies use their ads to target teens as young as 13-years-old.Another major advertiser is the alcohol industry, using ads that feature young, attractive people drinking or posing with their beverages. Ads affect teen psychologically by exposing them to ads that suggest they are not what the entertainment business considers attractive. Ads can be harmful to teens by lowering their self-esteem. Children, Adolescents, and Advertising http://pediatrics. aappublications. org/content/118/6/2563. full Central Idea: Children and teens view 40,000 ads per year on TV alone even though the Children’s Television Act of 1990 limits advertising on children’s programming to 10.5 minutes/hour on weekends and 12 minutes/hour on weekdays.M-rated video games, which are not recommended for children younger than 17-years-old, are frequently advertised in movie theaters, video game magazines, and publications with high youth readership. Young people see 45% more beer ads and 27% more ads for hard liquor in teen magazines than adults to in their magazines. An increasing number of web sites try to get teens to make direct sales. More than 100 commercial websites promote alcohol products.Most advertisers use techniques that children and teens are more vulnerable to, like product placement in movies and TV shows, action figures, kid’s clubs, and celebrity endorsements. Sex is used in commercials to sell almost anything now. American ads constantly use thin female models, which contribute to the development of self-esteem issues in young girls. Thesis Statem ent With marketers aiming their advertisements more towards teens every day, researchers are looking into how effective and ethical these advertisements really are. OutlineThe Ethics and Effectiveness on Advertising toward Teens Thesis statement: With marketers aiming their advertisements more towards teens every day, researchers are looking into how effective and ethical these advertisements really are. I. Teens are being exposed to advertisements more each day. a. . Companies gather info about teens’ spending habits from internet â€Å"quizzes† and â€Å"surveys†. b. Children and teens view more than 40,000 ads per year on TV alone. c. More than 160 magazines are now targeted towards teens. II. Different factors will make an ad effective.a. Teen’s acceptance of ads depends on the media platform. i. Sponsorships of live events had the highest level of acceptance. ii. Text messaging had the lowest level of acceptance. b. Least effective ads were those tha t caused an emotional response.The advertising strategies marketers use have been shown to be unethicalM-rated video games are frequently advertised in movie theaters, video game magazines, and publications with high youth readershipYoung people see 45% more beer ads and 27% more ads for hard liquor in teen magazines than  adults to in their magazines.Advertising is so effective because it creates insecurities about things such as appearance.American ads constantly use thin female models, which contribute to the development of self-esteem issues in young girls.Gives off the message that teens aren’t good enough the way they are.Body Paragraphs I believe that the advertisements aimed at teens are effective, but unethical. Through a number of research tactics marketers are finding ways to keep up with the ever changing trends in teen culture.With the information they gather they’re able to produce advertisements that ultimately pressure their audience into buying their product. With marketers aiming their advertisements more towards teens every day, researchers are looking into how effective and ethical these advertisements really are. Technology based advertisements are effective among teens because of how often they are exposed to ads, the ads appeal to their lifestyles, and even sometimes pressure teens into buying their products. Advertisements have rapidly been integrated into the world around us.â€Å"Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. † Teens are heavily influenced by these ads because of how often they are exposed to them. Marketers are gathering information about teens’ spending habits through quizzes and surveys. ‘Teen Advertising Study’, which was compiled in conjunction with the University of Massachusetts, revealed that teens were more susceptible to online advertising if they co uld relate to it and if they found it funny. †With information like this they’re able to determine what type of ads would be effective on the teens of today. Different factors can make an ad effective, such as how they’re viewed and if it’s relatable to their audience. The most effective ads showed teens using and enjoying their product. For example, in this PlayStation 4 Interface commercial, you’re shown teens happy with their product and you’re given a glimpse of some features. This is considered an effective ad because it features the newest upgrade of their product, they’re being shown new features and games, and seeing other teens happy  with the product would give them a positive feeling about having it.This ad also shows both genders enjoying their product, suggesting they support both genders using the PS4. An example of an ineffective ad would be the Microsoft Surface commercial, in this commercial you can see people enjoyi ng their product but you’re not given a look at what their product can do. It’s a fun ad to watch, but it doesn’t provide enough information for a teen to considering buying their product. Lastly, many advertisements aimed at teens have been said to be unethical in order to be effective.Marketers will bring up a problem in their advertisement; this problem might be based on social status, then they will provide a solution in the form of their product. For example, in this Samsung Galaxy S4 commercial you see only younger people using their product while the older people are just learning about this product. This suggests that if you have their product you’d be cool and up to date with the world around you. This ad seems to guilt the target into thinking what they have isn’t good enough and their product would make them cooler. Conclusion In conclusion, I think advertisements aimed at teens are effective, but unethical.Teens are being exposed to adv ertisements more each day. Advertisements can be found all around them, in schools, online, through T. V. , etc. Marketers are constantly doing research to improve ads to be more appealing to their target audience, teens. Through the information they gather, they can create advertisements that will persuade their audience into buying their product. An effective ad would feature other teens enjoying their product. An effective, but unethical ad, would be an ad that brings up a problem, such as a teen’s social status, and then present a solution in the form of their product.

Image and Photographer Essay Example | Topics and Well Written Essays - 500 words - 1

Image and Photographer - Essay Example The picture shows an injured Gunnery Sgt. Jeremiah Purdie reaching out to a stricken friend, who is resting on the ground, with his back against a mud embankment, clutching a wooden stub. The gunnery sergeant is oblivious to his own injury, and even though his head is bandaged, he is rushing forward to his friend. Other soldieries are trying to restrain him or supporting him, as he gazes at his friend, with deep concern, ignoring his own wounds, at the friend who is probably in his dying breath. The background shows other soldiers tending to their wounds, and resting. In the foreground, a couple of soldiers are staring with concern and horror at the fallen soldier. Tents and other equipment of the soldiers are seen in the background, with the trees reduced to ragged and jagged stumps from the heavy artillery fire. In the far background, the forest covered mountains rise and extend to the horizon, showing the enormity that is Vietnam. It is very heartening to see that the Gunnery Serg eant, who is an African American, has developed an intense friendship with his fallen comrade, who is white. One should remember that when this picture of shot in 1966, USA was in the depth of racism, with Blacks fighting for their rights and equality in White America. The picture shows that in war, the color of the skin does not matter, but only friendship and camaraderie (Cosgrove, 2014). It appears that the picture was taken in daylight using a head shot, with the photographer looking down on the scene. The artist has used a wide-angle lens of 50-100 mm, which allows for close up pictures to be taken, while still capturing the background scenery. Natural lighting with sunlight is used, and Flash does not appear to be used since the background shows the muddy ridge in detail with the brown earth. The dog tag on the Gunnery Sergeant does not show any glimmer or reflection from any flash. In addition, war photographers avoided using Flash, in case the light