Research paper on the company Rolex, its channel market, competition,

On the company Rolex, its canalise market, competition, dispersals patterns. and channels - Research penning ExampleSince the company has been successfully meeting demands of its consumer and consistently introducing creative and innovative designs in the market, the precaution and distribution strategies followed by the wrist wait manufacturer is of great interest. One of the critical aspects in quality management is logistics and supply chain as well as channel management. In the present research, several(a) channel management strategies of Rolex will be evaluated. The research will throw light on the distribution patterns and various marketing strategies. Competitor analysis and business drivers will also be discussed. Company Description Rolex is a private watch manufacturing conglomerate involved in production, distribution and service of wristwatches under Tudor and Rolex brands. It was founded in the year 1905 in London, England by Alfred Davis and Hans Wilsdorf. The cur rent headquarters is situated in Geneva and it has its distribution blazonry worldwide. Gian Riccardo Marini is the current CEO and by 2010, the total revenue earned by the watch manufacturer was 5.1 one thousand million dollars. The company has over 2000 employees and produces more than 2000 watches every day (Yahoo, 2013) A Rolex watch on the wrist of a customer is expected to enhance the personality and style of that person. It has become a symbol of great essay and fashion. Since these watches are exclusively designed for upper class segments, not many of the people get the chance of owning this prestigious brand. In the year 2007, Rolex was announced as 71 on a list of deoxycytidine monophosphate most valuable brands of the globe by Bloomberg Businessweek (Businessweek, 2007). During its tenure the company has achieved many milestones in terms of change and creativity. In the year 1926, Rolex introduced waterproof watch and became the first brand to do so. All Rolex watch ed are designed and manufactured with materials of dine quality and with much detail so that chances of error and mistakes are minimized. Focusing on developing well-designed and realistic marketing and channel distribution strategy is crucial in order to lay down a successful brand. crossways The major brands produced under Rolex SA are Tudor and Rolex. There are three watch lines for Rolex Professional, Oyster Perpetual and Cellini. Some of the famous modern and well-known models of the Rolex brand includes submariner, Yacht- Master, Day-date, Daytona, Day-just etc. Few of the famous Cellini models include Quartz Mens, Cellinium, Cestello Ladies etc. Retail pricing varies according to quality, materials used and models. Accordingly, Rolex watches can range from 650 dollars to 80000 dollars. Product Distribution System A distribution strategy is used in order to make products open to the target customers. Rolex has a worldwide presence. Naturally, the company has been using a c omprehensive distribution strategy in order to reach its customers residing in various ends of the globe (Kerin, Hartley & Rudelius, 2011).The overall product distribution system includes geographical coverage, distribution channel market and distribution patterns. Geographic coverage Rolex is an international brand. The brand name Rolex was essential so that it can be easily pronounced in various languages. Having a famous Swiss background has made the brand easily recognizable in North America and Europe. The brand covers 28 worldwide affiliates and has around 4000 watchmakers working in more than 100 countries round the globe. The brand has established retail distribution in almost every